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University Marketing and Communications

Visual Web Standards

Illinois State's strategic plan aims for the University to offer coordinated and consistent communication.

The need for a consistent visual identity extends to all Illinois State University websites. Illinois State's Design System;provides direction on several different design and content areas, including:

  • Consistent elements that make an Illinois State website
  • Accessibility guidelines
  • Content organization
  • Voice and tone guidelines
  • A growing list of component and layout patterns

The Design System is;developed and maintained by Web and Interactive Communications. Questions? Contact WebSupport@IllinoisState.edu.

Design System

Illinois State's Design System is a living document. The campus community is encouraged to contribute to future releases.

Start using the system

University Digital Seals

Simplifications of the University seal have been created for digital use in circumstances where details of the official seal become difficult to detect due to size limitations imposed in select on-screen uses. Examples include use in responsive web pages, viewing via mobile phone displays, and navigation bars. The version named “Digital Seal Small” shall only be used at sizes between 79-50 pixels. It must be paired with “Digital Seal Large” preceding it at sizes larger than 80 pixels. The Illinois State University seal is one component of the University logo. No versions of the digital seal are intended to substitute for use of the formal/official Print Seal’s use in print or product imprints as an ISU logo configuration. More information on ISU logo configurations can be found in Illinois State's Graphic Standards.

Sizing Seal on white Seal on red Print use Digital use
Print seal
The minimum size for the seal is 9/16" in diameter. The seal is one component of the University logo.*		 ISU seal for print on white background ISU seal for print on red background Yes No
Digital Seal Large
Use at sizes larger than 80px		 Illinois State University detailed seal on White Illinois State University detailed seal on Red No Yes
Digital Seal Small
Use at sizes 79px to 50px		 Illinois State University Illinois State University No Yes
Reduced App Seal
Use at sizes 49px to 31px and for University App branding		 Yes** Yes
Miniature Seal
Use at 30px or less		 simple-seal-2018-ring No Yes

*Please contact University Marketing and Communications for any seals smaller than 9/16" diameter in print and/or merchandise applications.
**The Reduced App Seal is used only in print as branding to specifically represent the Illinois State University app.