Illinois State University's logo symbolizes our tradition and values. Our name, university seal, and colors come together to form our logo, which makes a visual impression and brands our institution.
Our logo strengthens our communications and allows us to deliver a consistent message. The use of a single logo communicates unity. When we present a single look, our audience is able to easily recognize Illinois State University. Our logo uses the University seal and name in a horizontal format, which allows for ﬂexibility with a wide variety of media. Also, horizontal logos are more readable, providing an instant impression.
Illinois State's Graphic Standards will show you examples of how the logo may be used, what colors and fonts are available, and ways to identify your unit using the logo. The University seal is the cornerstone of our visual identity. By using it along with your unit name, you help raise the proﬁle of your school or area, especially to external audiences.
In support of the mission and values of the University, we need to create a consistent visual identity for Illinois' ﬁrst public university, Illinois State University.