Advertising

Many social media sites offer paid advertising opportunities to help businesses, nonprofits, and other institutions increase the reach of their message.

As per University policy, UMC strives to coordinate all advertising to ensure consistency and accuracy of messages, maximization of institutional brand awareness, and cost-effectiveness to the University.

UMC offers assistance to units that want to create digital ads and to run them through flagship channels or their own pages. Any unit looking to schedule paid advertising on social media without UMC assistance should first submit a draft of the ad copy and visuals to UMC (UniversityMarketing@IllinoisState.edu) for approval. 

Enroll in Facebook’s free Blueprint course to learn more about advertising on Facebook and Instagram.