Social media has become increasingly important to how Illinois State University communicates with its students, alumni, supporters, friends, and other campus community members.
Social media gives campus units a unique opportunity to engage constituencies while supporting Educating Illinois 2013-2018: Individualized Attention, Shared Aspirations , the University’s strategic plan. By taking advantage of popular social media sites such as Facebook, campus units can support the University’s mission, represent its values, and help carry out the goals and strategies laid out in Educating Illinois.
Like all communication coming from the University, the message being sent needs to be consistent, accurate, and professional. This document aims to give guidance and share best practices with employees who oversee university-owned/managed/supported social media accounts (departments, schools, colleges, etc.), so that effective social media plans can be implemented.
Social Media Guidelines 2.0 was developed by University Marketing and Communications through collaboration with campus stakeholders. Questions about this document should be directed to SocialNetworks@IllinoisState.edu or (309) 438-8404.
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