All products bearing Illinois State University's name or marks/logos require a license. This accomplishes several things: allows the University to control its identity and how it's used and perceived; establishes oversight for maintaining the University's commitment to fair labor practices; and grants the manufacturer the right to say it's producing officially licensed products.
The University reserves the right to reject a licensee or product if it deems that product reflects poorly on the University. Products that will not be allowed include, but are not limited to, those associated with alcohol, tobacco or firearms and sexually oriented products. The University also strives to ensure minimum standards for product quality and requires manufacturer liability insurance.
Yes. The availability of Illinois State University merchandise produced by quality manufacturers is part of the University's overall marketing strategy. Therefore, Illinois State University and its licensing agent, CLC, typically offer two types of license:
Not necessarily.
All products bearing Illinois State University's name or marks/logos require a license. The licensing program provides manufacturers with the ability to create products featuring the University name and graphic marks/logos, while ensuring that the institution's reputation, image, and brand identity are presented appropriately. The University's licensing program meets the growing demand among alumni, friends, and students for Illinois State merchandise.The general guidelines for use of ISU’s trademarks are outlined below:
Once your license has been approved, you'll be granted access to all Illinois State University artwork. When your designs are completed, you'll upload them via CLC's proprietary BrandManager360 website. After that, you'll receive notification of approval or need for corrections, often within hours.
We're happy to do what we can to point you in the right direction. You can contact CLC at Tayler.Sandberg@clc.com or Illinois State University's assistant director of trademark and licensing, Dani Schroeder, at (309) 438-4331 or dmkabbe@IllinoisState.edu.
Please feel free to contact CLC's Tayler Sandberg at (317) 663-7437 or Tayler.Sandberg@clc.com or Illinois State University's assistant director of trademark and licensing, Dani Schroeder, at (309) 438-4331 or dmkabbe@IllinoisState.edu.
Alamo II
319 W. North Street
Normal, IL 61761
Barnes & Noble
(located in the Bone Student Center)
200 N. University Street
Normal, IL 61761
Campustown
121 W. North Street
Normal, IL 61761
Dick's Sporting Goods
1608 E. Empire Street
Bloomington, IL 61701
Meijer
1900 E. College Ave.
Normal, IL 61761
Target
301 Veterans Pkwy
Normal, IL 61761
Uptown Gifts & Accessories
114 W. North Street
Normal, IL 61761
Walmart
300 Greenbriar Dr.
Normal, IL 61761
The Redbird Rep program is University Marketing and Communication's team of student social media influencers that assist with trademark licensing and athletics promotions and initiatives. If you are interested in becoming a Redbird Rep, please contact Dani Schroeder at (309) 438-4331 or dmkabbe@IllinoisState.edu.