All products bearing Illinois State University's name or marks/logos require a license. This accomplishes several things: allows the University to control its identity and how it's used and perceived; establishes oversight for maintaining the University's commitment to fair labor practices; and grants the manufacturer the right to say it's producing officially licensed products.
The University reserves the right to reject a licensee or product if it deems that product reflects poorly on the University. Products that will not be allowed include, but are not limited to, those associated with alcohol, tobacco or firearms and sexually oriented products. The University also strives to ensure minimum standards for product quality and requires manufacturer liability insurance.