All of the editorial standards within this document apply to web text. The following guidelines deal with specific internet references as used in text.
The following standards assist in maintaining consistency and accuracy when communicating with Illinois State’s constituencies through the web.
Questions regarding the work of the Identity Committee in general, or a specific guideline, should be sent by email to UniversityMarketing@IllinoisState.edu.
All of Illinois State University’s websites adhere to Section 508 of the Rehabilitation Act as referenced by the Americans with Disabilities Act and the Illinois Information Technology Accessibility Act. Those with further questions on the guidelines expressed in Section 508 can visit www.section508.gov.
Some of the most important aspects of the 508 guidelines that govern the creation of Illinois State websites are as follows:
Any questions or requests for assistance on accessibility issues should be directed toward Web and Interactive Communications by emailing accessibility@IllinoisState.edu.
The visual and style standards outlined on UniversityMarketing. IllinoisState.edu/Identity should also be followed for any official HTML emails produced and distributed by the University. The following should be included in an HTML email:
Issues of branding should fall to what is outlined within the Visual Web Standards manual, the University’s official visual standards document for websites.
Headings should be used on pages to provide increased readability for the site visitor.
To create a sense of unity across Illinois State websites, all Illinois State University webpages should feature the iGuide at the top of each page. Refer to the Visual Web Standards manual for additional information regarding the iGuide.
Documents should be converted to an accessible PDF format before linking within the site.
Links within the body of text should always be red and underlined.
Avoid using all caps to draw attention to a link. This will create a distinction between links and regular text.
Avoid using links such as “Click here” or “Visit this webpage.” These links are also meaningless to users with screen readers. Text in links helps to determine search keywords and ranking and should be purposeful.
Avoid: To download the University Catalog, CLICK HERE.
Ideal: Download the University Catalog to learn more about our course offerings.
Navigation links should be kept concise.
Avoid: About the Office for Enrollment Management and Academic Services
Ideal: About, About us, or About the office
Acronyms should still be avoided if possible, but may be used if facing space limitations.
Navigation links should be in title case. Names of departments should be capitalized.
Page titles appear at the top of the browser window and are used to identify a given page in a bookmark. They also assist in search rankings. Ideally page titles should be formatted as shown below:
Homepage: Name of Site/Department/Unit—Illinois State University
Interior pages: Name of the page—Name of site/ department/unit—Illinois State University
The page title and heading 1 <h1> of a page should match. Providing a meaningful page title helps ensure that users will be able to search for the page.
Underlining plain text on a website should be avoided. However all in-text links should be underlined. This is controlled from a site’s CSS (Cascading Style Sheets).
Underlining is used on the web to denote something being linked. If text must be emphasized, please use bold (<strong> tags) instead.