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University Marketing and Communications
Marketing & Communications
Target audiences may not be familiar with the University environment. Text should therefore be written with the expectation that the reader is not a member of the academic community.
Jargon, slang, and unnecessary technical verbiage should be avoided.
Avoid redundancies and sexist language, including male-based and exclusionary words such as chairman. Remove gender bias from language instead, e.g., chair or chairperson.
Avoid mention of a disability, unless it is relevant to the text.
Do not refer to individuals as “handicapped,” but rather “individuals with a disability.”
Use “accessible to individuals with disabilities,” instead of “handicapped accessible.”
Logos & Wordmarks
Abbreviations and Acronyms
Alumna, Alumnus, etc. Usage
Campus Facility Names
Illinois State University App
University Text - Generic
Visual Web Standards