Social media: Loosely defined as forms of electronic communication (as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).
Flagship accounts: The social media accounts that represent the entire university, such as Facebook.com/IllinoisStateUniversity or Twitter.com/IllinoisStateU. Managed by University Marketing and Communications (UMC).
Manager: A university employee primarily responsible for the administration of a social media account (a Facebook Page, for example) that represents a campus unit.
Hashtag: A word or phrase, preceded by the pound sign, which social media users can include to help categorize their content. A tweet about the Super Bowl, for example, should include #SuperBowl.
Facebook: The most popular social media site in the U.S. Initially created as a private social sharing space for college students, it has since expanded into an open digital destination for Internet users of all ages—and the brands that wish to reach them with their messages.
Flickr: A social media site for photo storing, oftentimes a repository for large amounts of photos. Flickr can also feed thumbnail-image links onto websites through RSS.
Instagram: A social media site with users who post photos and short videos and engage using only mobile devices. Those photos/videos can be viewed on mobile devices or desktop/laptop computers.
LinkedIn: A business-focused social media site primarily for working professionals and job-seekers.
Pinterest: A social media site that serves as a user's digital scrapbook, allowing them to post photos, fashion ideas, recipes, humor, and more.
Reddit: A community-driven social media site powered by user-generated posts (primarily links) that are voted "up" or "down," moving higher ranked posts to more visible positions on the site.
Snapchat: A photo and video messaging app. Users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. Users set a time limit for how long recipients can view their "Snaps."
Tumblr: A microblogging social media site most popular with younger users, powered largely by visual content (photography, animated GIFs, humorous "memes") and some written content.
Twitter: A social media site for users who read, send, and receive tweets (messages of 140 character or less) and photos from other Twitter users.
Yik Yak: A social media app that allows people to anonymously create and view "Yaks" within a 10-mile radius.
YouTube: A social media site for video sharing and storing.