Social media: Forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content.
Flagship accounts: The social media accounts that represent the entire university, such as Facebook.com/IllinoisStateUniversity or Twitter.com/IllinoisStateU. Managed by University Marketing and Communications (UMC).
Manager: A university employee primarily responsible for the administration of a social media account (a Facebook Page, for example) that represents a campus unit.
Hashtag: A word or phrase, preceded by the pound sign, which social media users can include to help categorize their content. When you search Twitter for #BackTheBirds, all content containing that hashtag on Twitter will appear.
Facebook: The most popular social media site by both total and active users. Initially created as a private social sharing space for college students, it has since expanded into an open digital destination for Internet users of all ages—and the brands that wish to reach them with their messages.
Flickr: A social media site for photo storing, oftentimes a repository for large amounts of photos. Flickr can also feed thumbnail-image links onto websites through RSS.
Instagram: A social media site with users who post photos and short videos and engage using only mobile devices. Those photos/videos can be viewed on mobile devices or desktop/laptop computers.
LinkedIn: A business-focused social media site primarily for working professionals and job-seekers. Among alums, current students, employees, and future Redbirds, LinkedIn has our largest audience.
Pinterest: A social media site that serves as a user’s digital scrapbook, allowing them to post photos, fashion ideas, recipes, humor, and more.
Reddit: A community-driven social media site powered by user-generated posts (primarily links, gifs and images) that are voted “up” or “down,” moving higher ranked posts to more visible positions on the site.
Snapchat: A photo and video messaging app. Users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. Users set a time limit for how long recipients can view their “Snaps.” Communication is primarily user to user. Users have the option to post snaps to their “story,” which is viewable to all of your friends.
Spotify: A music streaming platform that can also link to other social media accounts. Spotify allows you to create and curate music playlists and share them with friends and followers.
TikTok:TikTok is a social media platform that allows users to create three second to one-minute videos, usually set to popular music. Those videos are then posted to a user’s feed and can be shared on other social media platforms.
Tumblr: A microblogging social media site powered largely by visual content (photography, animated GIFs, short videos) and some written content.
Twitch: Twitch is a popular livestreaming platform. Originally a platform for streaming video games and esports competitions, the platform has expanded to contain sports, creative content, and news programming.
Twitter: A social media site for users who read, send, and receive tweets (messages of 280 characters or less) and photos from other Twitter users.
YouTube: A social media site for video sharing and storing.