Many social media sites offer paid advertising opportunities to help businesses, nonprofits, and other institutions increase the reach of their message.
As per University policy, UMC strives to coordinate all advertising to ensure consistency and accuracy of messages, maximization of institutional brand awareness, and cost-effectiveness to the University. Any unit looking to use paid advertising on social media should first submit a draft of the ad copy and visuals to UMC (SocialNetworks@IllinoisState.edu) for approval.
Enroll in Facebook’s free Blueprint course to learn more about advertising on Facebook and Instagram.
UMC also offers assistance to units who want to create social media ads and to run them through flagship channels or their own pages. To get started, please fill out our Advertising Intake Form . If you have additional questions, please contact Julie Mana-ay Perez (firstname.lastname@example.org ) and Elena Roth ( ecroth@IllinoisState.edu ).