Here are some best practices for managing a Facebook Page representing an ISU campus unit:
These horizontal "front door" photos (851 pixels wide by 315 pixels tall) are important for your Page, so change them out every month or two (at least). If you need help finding campus beauty shots for your cover photo, you can download some on Illinois State's Flickr page or make special requests via SocialNetworks@IllinoisState.edu.
These small, square icon-like images appear next to all of your posts in a user's News Feed. They need to be uploaded at least 180 pixels wide by 180 pixels tall. Your Profile Picture should not be changed regularly. Consistently using the same photo will allow your audience to develop familiarity with your image as it appears on posts and in their News Feed.
Facebook recently changed the size of Profile Pictures, so check your current picture to make sure it's fitting properly into the new square size.
Consistent formatting of Profile Pictures aids in branding. UMC's graphic standards for Profile Pictures apply:
Consult UMC's Graphics Standards for how official University logos can be used for marketing purposes.
This Redbird Head has been formatted for Facebook profiles and can be downloaded from this page.
You can also request a custom Profile Picture be created by the UMC design staff by emailing SocialNetworks@IllinoisState.edu. Your unit may incur a small design fee.
Here are some best practices for managing your unit's Twitter feed:
Whenever possible, "mention" other Twitter users in your tweets. That means you use their Twitter handle (if they have one), such as @ISUDepartment or @CommunityLeaderJane, when referring to them. That sends them a notification they've been mentioned, and increases the likelihood they'll retweet you.
You can find other ISU Twitter users on the Social Media Directory. You can easily find non-ISU Twitter handles by searching Google, i.e. "American Airlines Twitter."
When space allows, use unique hashtags to help social media users find and share your content. Major campus events, such as Family Weekend (#RedbirdFamily), already have designated hashtags that should be used:
If you're using a new hashtag, search for it on Twitter and Facebook first to make sure it's not already being used elsewhere. That could make it more difficult for ISU users to find your content.
Looking for guidance on which hashtag to choose? Email SocialNetworks@IllinoisState.edu.
You should monitor all replies to your tweets (either on your phone or computer) and, if possible, reply to those replies. If someone retweets you, it doesn't hurt to thank them via reply.
Use your Twitter account to follow similar Twitter accounts, such as other ISU users or users in your industry, field, or profession. If you see something your users would find interesting, retweet it. That will help build your audience, gain you credibility from other users, and provide you regular new content.
Don't start tweets with a handle, because Twitter will interpret that as a reply and limit its audience. If necessary, start your tweet with a period, then the user's Twitter handle.
Include a link to your unit's official ISU website in your Twitter profile, as well as a full description of your unit in the "bio" section.
If possible, use the same Profile Photo for your Twitter profile that you do for your unit's Facebook Page Profile Picture. Both are small squares.
This Redbird Head has been formatted for Twitter profiles and can be downloaded from this page.